Systems and methods for automated mass media commerce

ABSTRACT

Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No.13/673,062 filed Nov. 9, 2012 which is a continuation of U.S.application Ser. No. 13/172,122, filed Jun. 29, 2011, now U.S. Pat. No.8,315,914, which is a continuation of U.S. application Ser. No.12/780,053, filed May 14, 2010, now U.S. Pat. No. 7,991,644 which claimsthe benefit of U.S. application Ser. No. 10/987,823, filed on Nov. 12,2004, now U.S. Pat. No. 7,739,150, which claims the benefit of thefiling date of U.S. Provisional Patent Application No. 60/552,472 filedMar. 12, 2004, the disclosure of which is hereby incorporated herein byreference.

FIELD OF THE INVENTION

The present invention relates to wireless commerce systems. Moreparticularly, the invention involves a point of advertising wirelesscommerce system to enable pervasive commerce with mass mediapublications.

BACKGROUND OF THE INVENTION

Traditionally, vendors of services and product utilize mass media toadvertise their products. Thus, a vendor will publish an ad describingservice or products in magazines, catalogs, billboards, newspapers,radio or television broadcast publications. The advertisement is aimedat attracting the interest of a potential consumer. However, in order tomove beyond the stage of advertising, much effort is required by theconsumer.

The consumer typically has to either remember advertised information ifany interest in an advertised product or service will be pursued by theconsumer. In the situation where an advertisement includes contactinformation such as a telephone number, a consumer can dial the phonenumber to contact a vendor from information in the advertisement using atelephone, wireless or cellular phone. But the amount of effort that isrequired by the consumer from the point of advertisement to consummationof an actual purchase from the vendor can work against the vendor.Consumers can easily forget telephone numbers, URLs or other calls toaction or simply lose interest in an advertised product or service astime goes by after the consumer recognizes the advertisements.

SUMMARY OF THE INVENTION

The invention relates to an automated system for improving the wayconsumers respond to advertisements or otherwise contact vendors fromthe point of perceiving an advertisement. In one form, a system forprocessing a wireless order from a vendor over a network from a massmedia publication includes a mass media publication with anadvertisement. The mass media publication has a wireless identificationtransmission signal representing information of the advertisement. Inthe system, a mobile ordering device comprising a reader receives thewireless identification transmission signal from the mass mediapublication. The mobile ordering device is also configured to acceptinput from a consumer, generate a request with information from thewireless identification transmission signal and communicate the requestto and receive a response from a vendor system across a network. Thesystem also includes a vendor system for receiving and processing therequest of the mobile ordering device across the network, and respondingto the request by sending information to the mobile ordering device. Thesent information is associated with the wireless identificationtransmission signal from the mass media publication.

The invention also involves a method for making a wireless order from aconsumer to a vendor over a network from a mass media publication. Theconsumer reviews a mass media publication with a perceivableadvertisement. The mass media publication includes a wirelesstransmission identification signal representing information about avendor or product associated with the advertisement. The consumer mayinitiate receipt of the wireless transmission identification signal witha portable communications device configured to receive the wirelesstransmission identification signal. The consumer may then generate arequest for information from a vendor over a wireless link of acommunications network with the portable communications device such thatthe request includes information from the wireless transmissionidentification signal. The consumer then receives a response to theconsumer request from the vendor over the wireless link of thecommunications network at the portable communications device to getadditional information about the product or confirm a purchase made inthe request.

The invention also may involve a hand-held apparatus for making awireless order from a consumer to a vendor over a network from a massmedia publication. The apparatus includes a transceiver for transmittingand receiving wireless signals for communicating with a vendor systemover a network. The apparatus also includes a reader device configuredto read vendor or product information transmitted from a mass mediapublication containing a radio frequency identifier with the vendor orproduct, the radio frequency identifier being associated with anadvertisement of the mass media publication. A control processor of theapparatus, coupled to the transceiver and reader device, is configuredfor accepting input by a user of the apparatus to initiate reading ofthe radio frequency identifier of the mass media publication with thereader device. The control processor further generates a request forinformation about the vendor or product with the radio frequencyidentifier and communicates the request to the vendor system with thetransceiver. The control processor also controls receiving a responsewith information from the vendor system.

In another form, the invention includes a method for taking a wirelessorder from a consumer by a vendor over a network from a mass mediapublication. A vendor advertises a product or service in a mass mediapublication. The mass media publication is configured with a radiofrequency identifier with information associated with the product orservice advertised. The radio frequency identifier is readable by aportable wireless communications device available to a consumer. Thevendor configures a vendor system to receive an electronic order from aconsumer across a network using the portable wireless communicationsdevice. The order is based on a request with information from the radiofrequency identifier. The vendor system includes further product orservice information associated with the radio frequency identifier. Thevendor then can respond to the orders from the consumer by providing thefurther information to the consumer.

In one form, the mass media publication is a printed publication havingat least one radio frequency identification tag for identifying a vendoror product. However, many such identifications or tags may be used fordifferent vendors or products. The mass media publication may also be abillboard, periodical, magazine, mailer or a post card, etc. having oneor more radio frequency identifiers or RFID tags. In a preferred form,the mobile ordering or consumer communications device is also a mobile,wireless, cellular and/or “smart” telephone equipped for voice and datacommunication.

Additional aspects of the invention will be apparent from a review ofthe drawings, the following disclosure, and the claims.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a representation of a consumer with a preferred point ofadvertising wireless ordering device receiving vendor productidentification signals transmitted from a billboard mass mediapublication;

FIG. 2 is a representation of a preferred point of advertising orderingapplication in a wireless ordering device;

FIG. 3 is a network diagram of an example embodiment including preferredcomponents of a wireless mass media commerce system of the inventionincluding a point of advertising ordering device; and

FIG. 4 is a flow chart of preferred steps for achieving a wireless massmedia commerce system of the invention.

DETAILED DESCRIPTION

Referring to the figures, where like numerals indicate similar features,a point of advertising ordering system 2 for electronic commerce of theinvention typically includes a wireless ordering device 4 that ispreferably accessible to a mobile consumer, such as a laptop, hand heldor palm computer, a personal data assistant (PDA) or other programmableinput/output processing device such as a smart mobile phone, wirelessphone or cellular telephone. The consumer accessible point ofadvertising ordering device 4 is configured for connection or networkingto other systems or computers via one or more communications mechanismsfor purposes of ordering information or products and services from oneor more vendors. While such communication links may in part beimplemented as a physical connection such as a telephone line, cable orcontact based (e.g., cradle) hook-up, in a preferred embodiment, theordering device 4 at least includes a communications mechanism that canlink the device to other systems via a wireless communications channel.

For example, the device may be configured for Wireless Fidelity (WiFi®)networking (wireless networking), Bluetooth® networking (wirelessnetworking) and/or communications over a mobile telephone network fortransmitting data and/or voice with a transceiver (e.g., General PacketRadio Service (GPRS)). Where such networked communications involvetransfer of signals or messages over one or more network(s) 6 thatincludes an open-type network, such as an internet or the Internet,preferably such signals or messages are encrypted. As will be describedin more detail herein, the wireless ordering device 4 also preferablyincludes a reader mechanism for determining vendor, product or serviceinformation from a mass media publication 4.

The point of advertising ordering system 2 also includes a mass mediapublication 10 configured for transmitting product, service and/orvendor information signals associated with an advertisement of the massmedia publication 10. Preferably, the mass media publication transmitssuch information by means of radio frequency identification technology(RFID). For example, RFID technology, such as ultra thin transpondertags 11, may be inserted, applied or incorporated into the mass mediapublication and associated with a human perceivable advertisement of avendor, product or service. The RFID includes information to identify avendor, product and/or service (i.e., commerce information). Preferably,the vendor, product and/or service may also be contained in, presentedor described in the advertisement. In the RFID tag example, transmissionof vendor, product and/or service information or commerce signals may beactive or passive.

The RFID transmission may include a particular number or numbers thatmay be associated with particular vendor, product and/or serviceinformation, such as a vendor name, vendor contact informationincluding, for example, a phone number, network address, mailing addressor other, quantity information, cost, price, type of product, type ofservice, etc. Thus, when used to request or order information or make apurchase, the number transmitted in the signal may be used to access therelated information stored in a database as will be explained in moredetail herein.

As illustrated in FIGS. 1 to 3, examples of the mass media publicationcontaining RFID and other advertisement may be a magazine, news paper,periodical, mailer, post card, outdoor or out-of-home media, billboard,bus shelter poster board, car card, tent card, catalog or a broadcastmessage such as a radio or television communication, whether transmittedvia wireless transmission (e.g., radio transmissions or satellite)and/or cable transmission in whole or in part. For example, a magazinemay include one or more RFID tags with each associated with a particularproduct, service or vendor. Each tag may be located near a humanperceivable advertisement in the magazine. In another example, a radioor television connected by cable, satellite or otherwise, may beequipped or attached with a re-programmable tag or device that may bechangeable for re-transmitting different RFID's from the tag or devicedepending on the content of the broadcast signals received by the radioor television and the tag or device.

In general, the point of advertising ordering system 2 may also includecommerce related systems such as one or more vendor systems 12.Generally, the vendor system 12 is accessible by the network 6 and maybe associated with an advertisement contained in a mass mediapublication 10 as well as the associated commerce signal enabled by themass media publication 10. It is preferred that the vendor system 12 beenabled for receiving or processing requests for vendor/product/serviceinformation and responding to them. Thus, in a typical arrangement, thecommerce system 12 may electronically receive an order for moreinformation or an actual purchase order over the network 6 and send backresponses concerning these transactions in response to a transactioninitiated by a consumer with a wireless ordering device 4. The vendorsystem would typically include one or more servers coupled bycommunications device(s) to the network 6 and would include applicationsoftware for accessing information in a database associated with vendorproducts or services and communicating with systems over the network.

As illustrated in FIG. 3, the commerce system of the invention may alsooptionally include a commerce data organization system 14. The commercedata organization system can serve to organize transactions over thenetwork based on vendor/product/service or other commerce facilitatingsignals from a mass media publication 10 of the invention. Generally,the commerce data organization system 14 may manage informationassociated with the commerce signals. Thus, a database or other storagestructure of one or more servers of the commerce data organizationsystem 14 may include vendor information including contact details forelectronically accessing a vendor system 12 over a network. Similarly,such vendor information may include product and service description ordetails about a product or service that may be advertised in thewirelessly enabled mass media publication 10 and particularly associatedwith commerce signals transmittable from or in the mass mediapublication 10. Like the vendor servers, the commerce data organizationsystem would typically include a communications device for communicatingwith other systems and devices over the network (6).

Such a commerce data organization system 14 may also be utilized topreserve and organize transaction details concerning requests forinformation or purchases (i.e., order information) based on requestsgenerated by a wireless ordering device 4 with commerce signalsemanating from the wirelessly enabled mass media publication 10. Thus,the system may track or maintain product availability from differentvendors or different vendor's locations, customer purchases orinformation requests and buying habits, dates and times of suchtransactions, product/service options, payment methods etc. Such asystem may even be utilized to maintain account information (e.g.,credit or cash card numbers), shipping address information, etc. forpurchases by consumers to minimize repeated entry of such data by theconsumer with a wireless ordering device 10.

The commerce data organization system 14 may electronically act toarrange a purchase through the network 6 by communicating with anothervendor system 12 in the event that an electronic purchase order isreceived from a wireless ordering device 4. Alternatively, such apurchase may be placed between the wireless ordering device 4 and thevendor system 12, while the commerce data organization system serves topreserve data of such transactions and/or provide access to data forsuch transactions based on requests with or for information receivedfrom either the vendor system 12 or wireless ordering device 4.Optionally, the commerce data organization system may also act as avendor system 12.

As illustrated in more detail in FIG. 2, the wireless ordering device 4generally includes a processor 20 and memory 22 with processor controlinstructions and/or other microcontroller or other application specificelectronic control circuitry. The ordering device also includes one ormore wireless transceiver circuit(s) 24. Such circuit(s) may serve asthe communications mechanism for purposes of ordering information orproducts and services from one or more vendors as well as the readermechanism for determining vendor, product or service information from amass media publication 4. Such transceiver circuit(s) 24 may beincorporated into the wireless ordering device 4 or attachable orinsertable as expansion modules, cards or components of such a device,for example, by coupling with or into a wireless phone, PDA or laptop.Preferably, such transceiver circuit(s) 24 is/are incorporated to permitthe wireless ordering device 4 to serve with the communicationsmechanism and reader mechanism as a compact unit for hand-heldoperation.

Consistent with the mass media publication's 10 incorporation of RFIDinformation, the reader mechanism is at least a wireless reader capableof or configured for receiving and decoding vendor, service or productidentification information from the mass media publication. Thus, thewireless ordering device 4 may include an RFID reader for receivingwireless signals from a mass media publication 10 utilizing RFIDtechnology. Optionally, in the case of passive RFID technology, thereader mechanism may be equipped to activate a transmission of RFIDinformation from the mass media publication 10 by transmitting signalsto an RFID tag of the mass media publication 10, for example, to powerthe RFID tag to transmit RFID information to the reader mechanism.

Preferably, such components of the wireless ordering device 4 are usedin conjunction with implementing functionality of a point of advertisingordering application of the wireless ordering device 4. One suchpreferred methodology of such an application is illustrated in the flowchart of FIG. 4.

Generally, a consumer with a wireless ordering device 4 may review amass media publication 10, such as the magazine or periodicalpublication illustrated in FIG. 2 or billboard of FIG. 1. As previouslydiscussed, the mass media publication 10 includes a mechanism fortransmitting commerce related signals such as RFID information. Asillustrated in FIG. 4, in a reading step 30, the RFID information isreceived from the mass media publication preferably by wirelesscommunication, which may be initiated by an input command of theconsumer on the wireless ordering device 4. In a processing step 32, thepoint of advertising ordering application 26 will then process the readRFID information on the wireless ordering device 4 depending on input ofthe consumer. Thus, a consumer may input into the wireless orderingdevice 4 that more information about a vendor, product or serviceperceived in an advertisement of the mass media publication 10 should berequested. Optionally, such input may indicate a request to purchasethat which is being perceived by the consumer in the advertisement ofthe mass media publication.

Once the device reads the RFID information, in a generating step 34, thepoint of advertising ordering application controls the wireless orderingdevice 4 to generate a wireless request that includes the RFIDinformation. The request is preferably transmitted from the wirelessordering device 4 over the network(s) 6 to a vendor system 12 and/or thecommerce data organization system 14 as previously described. Such atransmitted request may include a user identification associated with aparticular consumer or a particular wireless ordering device 4.Additional transmitted request information may include password or passcode, form of payment information, media location or media description(e.g., identifiers describing the mass media publication from which thecommerce signal is received.) This information may be coded (e.g., anumber being associated with a name) such that it will be recognized bythe vendor system 12 and/or the commerce data organization system 14upon access of their database or other data storage structures.

In return from the vendor system 12 and/or commerce data organizationsystem 14, the wireless ordering device 4 will receive vendor, productor service information associated with the commerce signal read by thewireless ordering device advertised in the mass media publication 10.Thus, the consumer may, for example, learn by display of information onthe wireless ordering device 4, additional information about anadvertised product or confirm a purchase from a vendor. For example, thevendor system 12 and/or the commerce data organization system 14 maygenerate an email confirmation receivable by the wireless orderingdevice 4.

While the above process has been described by a single request andresponse between the wireless ordering device 10 and the vendor system12 and/or the commerce data organization system 14, multiple electronicrequests and responses between these systems/devices may be implementedto accomplish transactions contemplated by the system. For example,additional requests and/or responses may be transmitted to confirm thata consumer will proceed with a particular purchase so that the detailsof the purchase may be confirmed before purchase by the consumer such asreviewing shipping details, product quantity, price or other detailsetc. that may be related to such transactions.

Although the invention herein has been described with reference toparticular embodiments, it is to be understood that these embodimentsare merely illustrative of the principles and applications of thepresent invention. It is therefore to be understood that numerousmodifications may be made to the illustrative embodiments and that otherarrangements may be devised without departing from the spirit and scopeof the present invention as defined by the appended claims.

The invention claimed is:
 1. A system for processing a wireless requestover a network based on a human-perceptible advertisement foradvertising to consumers a product or service offered by a vendor, theadvertisement associated with at least one radio frequencyidentification (RFID) tag, the at least one RFID tag being configured totransmit a wireless identification transmission signal representinginformation pertaining to the product or service offered by a vendor,the system comprising: a mobile ordering device including a radiofrequency identification reader configured to receive from the at leastone RFID tag the wireless identification transmission signalcorresponding to the advertisement and representing informationpertaining to the product or service offered by the vendor, the mobileordering device configured to accept input from a consumer, generate anelectronic transaction order pertaining to the advertisement with theinformation from the wireless identification transmission signal,communicate the transaction order to a commerce data system over anetwork, and communicate an identifier associated with the consumer tothe commerce data system, the mobile ordering device in communicationwith the commerce data system, the commerce data system for receivingand processing the request of the mobile ordering device across thenetwork, and responding to the request by sending information to themobile ordering device via the network, the information associated withthe wireless identification transmission signal; wherein the commercesystem maintains account information associated with the identifier, theaccount information including transaction details of the transactionorder.
 2. The system of claim 1 wherein the transaction details includepurchase information.
 3. The system of claim 1 wherein the accountinformation comprises credit number.
 4. The system of claim 1 whereinthe account information comprises card information.
 5. The system ofclaim 1 wherein the commerce system is configured to apply a paymentmethod to process the transaction order generated by the mobile orderingdevice.
 6. The system of claim 1 wherein the account informationcomprises transaction history and payment method.
 7. The system of claim1 wherein the at least one radio frequency identification tag isconfigured to transmit, as the wireless identification transmissionsignal, a wireless identification transmission signal representing (i)information pertaining to the product or service offered by the vendorand (ii) information pertaining to the vendor.
 8. The system of claim 1wherein the reader is configured to initiate the transmission of thewireless identification transmission signal from the tag.
 9. The systemof claim 1 wherein the radio frequency identification (RFID) tag iscoupled with a poster.
 10. The system of claim 1 wherein the radiofrequency identification (RFID) tag is coupled with a video display. 11.The system of claim 1 wherein the radio frequency identification (RFID)tag is coupled with a catalog.
 12. The system of claim 1 wherein theradio frequency identification (RFID) tag is coupled with a magazine.13. The system of claim 1 wherein the radio frequency identification(RFID) tag is a coupled with a billboard.
 14. The system of claim 1,wherein the network comprises a radio service network.
 15. The system ofclaim 1, wherein the network comprises a wireless fidelity network. 16.The system of claim 1, wherein the mobile ordering device comprises amobile phone.
 17. The system of claim 1, wherein the electronictransaction order comprises a purchase order.
 18. The system of claim 1further comprising the tag, wherein the tag is a passive tag.
 19. Thesystem of claim 1 further comprising the tag, wherein the tag is anactive tag.
 20. The system of claim 1 wherein the mobile ordering deviceis configured for Bluetooth communications.
 21. The system of claim 1wherein the mobile ordering device is configured to transmit accountinformation, the account information permitting minimizing of repeatedentry of data by the consumer.
 22. The system of claim 1 wherein themobile ordering device is configured to transmit location information.23. A method for processing a wireless request from a consumer over anetwork with a human-perceptible advertisement for advertising a serviceor product offered by a vendor, the advertisement associated with atleast one radio frequency identification (RFID) tag, the at least oneradio frequency identification (RFID) tag being configured to transmit awireless transmission identification signal representing informationpertaining to the service or product offered by the vendor, the wirelesstransmission identification signal being transmitted from the RFID tag,the method comprising: receiving, with a processor, an electronictransaction order pertaining to the advertisement at a commerce datasystem from a mobile ordering device of a consumer via the network, thetransaction order being generated by the mobile ordering device based oninformation pertaining to the service or product offered by the vendorreceived by an RFID reader device of the mobile ordering device by wayof the wireless transmission identification signal from the RFID tag,the electronic transaction order comprising an identifier associatedwith a user of the mobile ordering device; generating a response to theelectronic transaction order from the commerce data system, the responsebeing associated with the information pertaining to the product orservice offered by the vendor at the mobile ordering device; andmaintaining account information associated with the identifier, theaccount information including transaction details attributable to theorder transaction.
 24. The method of claim 23 wherein the transactiondetails include purchase information.
 25. The method of claim 23 whereinthe account information comprises a credit account number.
 26. Themethod of claim 23 wherein the account information comprises a creditamount.
 27. The method of claim 23 wherein the account informationcomprises card information.
 28. The method of claim 23 furthercomprising applying, with the commerce data system, a payment method toprocess the transaction order generated by the mobile ordering device.29. The method of claim 23 wherein the account information comprisestransaction history and payment method.
 30. The method of claim 23wherein the at least one radio frequency identification tag isconfigured to transmit, as the wireless identification transmissionsignal, a wireless identification transmission signal representing (i)information pertaining to the product or service offered by the vendorand (ii) information pertaining to the vendor.
 31. The method of claim23 further comprising configuring the tag to initiate transmission ofthe wireless identification transmission signal in response to a signalfrom the reader.
 32. The method of claim 23 wherein the radio frequencyidentification (RFID) tag is coupled with a video display.
 33. Themethod of claim 23 wherein the radio frequency identification (RFID) tagis coupled with a catalog.
 34. The method of claim 23 wherein the radiofrequency identification (RFID) tag is coupled with a magazine.
 35. Themethod of claim 23 wherein the radio frequency identification (RFID) tagis coupled with a billboard.
 36. The method of claim 23 wherein the tagis a active tag.
 37. The method of claim 23 wherein the tag is atransponder.
 38. The method of claim 23 wherein the network comprisesBluetooth communications.
 39. The method of claim 23 further comprisingreceiving account information to permit minimizing of repeated entry ofdata by the consumer.
 40. The method of claim 23 further comprisingtransmitting location information.
 41. The method of claim 23, whereinthe network comprises a radio service network.
 42. The method of claim23, wherein the network comprises a wireless fidelity network.
 43. Themethod of claim 23, wherein the mobile ordering device comprises amobile phone.
 44. The method of claim 23, wherein the electronictransaction order comprises a purchase order.
 45. The method of claim23, wherein the electronic transaction order includes a request forproduct information pertaining to the advertisement.
 46. The method ofclaim 23, wherein the electronic transaction order includes informationconcerning location of the human-perceptible advertisement.
 47. Themethod of claim 23, further comprising tracking product availabilityfrom different vendors or different vendor's locations.
 48. The methodof claim 29, wherein the transaction history includes dates or times oftransaction orders.
 49. The method of claim 29, wherein the paymentmethod includes a credit or cash card number.
 50. A commerce system forprocessing a wireless request associated with a human-perceptibleadvertisement for advertising to consumers of a product or serviceoffered by a vendor, the advertisement associated with at least one RFIDtag that transmits a wireless identification transmission signalrepresenting information pertaining to the product or service offered,the system comprising: a data processing system, including a processor,the data processing system configured for processing accountinformation, the data processing system configured to: communicate on anetwork to receive a request and generate a response thereto across thenetwork, the received request comprising an electronic transaction orderfrom a mobile ordering device having a reader configured to receive fromthe tag the wireless identification transmission signal representinginformation pertaining to the product or service offered, wherein thetransaction order is generated with the information representinginformation pertaining to the product or service offered, the mobileordering device being configured to accept input from a consumer, theelectronic transaction order comprising an identifier associated with auser of the mobile ordering device; process the electronic transactionorder from the mobile ordering device and respond to the request bysending information to the mobile ordering device via the network, thesent information associated with information of the wirelessidentification transmission signal; and maintain account informationassociated with the identifier, the account information includingtransaction details attributable to the order transaction.
 51. Thecommerce system of claim 50 wherein the transaction details includepurchase information.
 52. The commerce system of claim 50 wherein theaccount information comprises a credit account number.
 53. The commercesystem of claim 50 wherein the account information comprises a creditamount.
 54. The commerce system of claim 50 wherein the accountinformation comprises card information.
 55. The commerce system of claim50 wherein the data processing system is further configured to apply apayment method to process the transaction order generated by the mobileordering device.
 56. The commerce system of claim 50 wherein the accountinformation comprises transaction history and payment method.
 57. Thecommerce system of claim 50 wherein the at least one radio frequencyidentification tag is configured to transmit, as the wirelessidentification transmission signal, a wireless identificationtransmission signal representing (i) information pertaining to theproduct or service offered by the vendor and (ii) information pertainingto the vendor.
 58. The commerce system of claim 50 wherein the tag isconfigured to initiate the transmission of the wireless identificationtransmission signal in response to a signal from the reader.
 59. Thecommerce system of claim 50 wherein the radio frequency identification(RFID) tag is coupled to a poster.
 60. The commerce system of claim 50wherein the radio frequency identification (RFID) tag is coupled with avideo display.
 61. The commerce system of claim 50 wherein the radiofrequency identification (RFID) tag is coupled with a catalog.
 62. Thecommerce system of claim 50 wherein the radio frequency identification(RFID) tag is coupled with a magazine.
 63. The commerce system of claim50 wherein the radio frequency identification (RFID) tag is coupled witha billboard.
 64. The commerce system of claim 50 wherein the tag is aactive tag.
 65. The commerce system of claim 50 wherein the tag is atransponder.
 66. The commerce system of claim 50 wherein the networkcomprises Bluetooth communications.
 67. The commerce system of claim 50wherein the processor receives account information to permit minimizingof repeated entry of data by the consumer.
 68. The commerce system ofclaim 50 wherein the data processing system processes received locationinformation.
 69. The commerce system of claim 50 wherein the radiofrequency identification (RFID) tag is a coupled to a billboard.
 70. Thecommerce system of claim 50, wherein the network comprises a radioservice network.
 71. The commerce system of claim 50, wherein thenetwork comprises a wireless fidelity network.
 72. The commerce systemof claim 50, wherein the mobile ordering device comprises a mobilephone.
 73. The commerce system of claim 50, wherein the electronictransaction order comprises a purchase order.
 74. The commerce system ofclaim 50, wherein the electronic transaction order includes a requestfor product information pertaining to the advertisement.
 75. Thecommerce system of claim 50, wherein the electronic transaction orderincludes information concerning location of the human-perceptibleadvertisement.
 76. The commerce system of claim 50, wherein the dataprocessing system is further configured to track product availabilityfrom different vendors or different vendor's locations.
 77. The commercesystem of claim 50, wherein the transaction history includes dates ortimes of transaction orders.
 78. The commerce system of claim 50,wherein the payment method includes a credit or cash card number.